The article discusses the current state of the NFT (non-fungible token) market and explores what lies beyond the initial hype.

• The NFT market has seen explosive growth, reaching over $40 billion in trading volume in 2021. However, much of this growth has been driven by speculative trading rather than practical applications.

• Many NFT projects have struggled to maintain long-term engagement and value, with a small number of "blue chip" projects accounting for a large portion of the market.

• Beyond the speculative trading, the article highlights several potential use cases for NFTs that go beyond digital art and collectibles, such as in gaming, music, social media, and supply chain management.

• The article notes that for NFTs to reach wider adoption, key challenges need to be addressed, including usability, scalability, environmental impact, and regulatory uncertainty.

• Overall, the article suggests that while the current NFT hype may subside, the underlying technology holds promise if it can be applied to solve real-world problems in a sustainable and user-friendly way.