Featured Posts

Must Read Posts

I love natural beauty, and I think it’s your best look, but I think makeup as an artist is so transformative.

3 Surefire Ways to Know If You’re Ready to Hire an Online Business Manager

Are you a woman entrepreneur who’s frustrated in your 6-7 figure business?

Are you feeling overwhelmed, over-stressed, and not sure where to turn?

Are you so busy doing everything in your business that you never have time to focus on those high level tasks that will truly bring direct growth to your business?

Your business may be ready to hire an Online Business Manager (OBM).

When your business has grown to multiple 6-7-figures, it will require that you begin to step into a CEO and Visionary role to lead your business to higher levels of growth. The business now has a life of its own and if you stay in the doing role too long, you will lose control of your vision.

If you’re like most women business owners, you started your business for some or all of the following reasons:

 

  • You wanted control over your time and the money you make
  • You wanted your work to have an impact in the world
  • Sick of the 9-5 grind
  • Have a business you can schedule around your family and personal goals
  • Commit to something bigger than yourself
  • Create financial and time freedom

If you have a multiple 6-7-figure business, it may be time to step business out of the tasks of day-to-day operations and management. You’re the only one who can lead your company to the next levels. You alone know how to move your business forward. Time and focus are now in high demand for you to lead your company to the next level. 

The result of not stepping up will be that the business will begin to stagnate – you’ll hit the ceiling in ability to grow any further. You’ll need to stop trying to do and manage everything on your own because it’s simply not sustainable. You need help in business. At this phase in your business, you have a team that executes tasks.

Now the role you’ll want to hire will be an Online Business Manager, an Integrator, who can take your dreams and goals and make them a reality. You need someone who can effectively step in and manage your team, manage your day-to-day operations and marketing management, manage projects, and analyze and report metrics to determine what’s working – and what’s not.

If you can’t get out from behind the manager’s desk, frustration will overwhelm you… if it hasn’t already. You’ll struggle with “hitting the ceiling” and “feeling stuck” – if you aren’t already. Your life and relationships will suffer because you’re working a crazy number of hours every day just to keep things going. You cannot keep up this pace, and eventually something will give. You’ll burn out. I’ve seen it countless times.

While reading all this article, you may be wondering if it’s time for you to hire an Online Business Manager.

Here are three ways to know you’re ready.

Financial Readiness

Hiring an Online Business Manager is a long-term investment. An OBM does not replace a team of people who are responsible for executing tasks – you can hire any number of virtual assistants for task completion. An Online Business Manager runs your business while you step into the CEO and leadership role.

Psychological Readiness

You’re ready to turn loose a certain amount of control in your business to someone you trust. You know you need help in business, and you don’t want to be the only one in charge anymore. You understand it may be uncomfortable to turn over some control to someone else, but you’re willing to do it because deep down, you know it’s time. And you’re ready to let go of what you don’t truly enjoy to return to using your unique gifts to grow the business.

Lifestyle Readiness

You’re ready to have balance and get your life back. You’re ready to feel a renewed sense of passion for what you do, and you’re looking forward to having the time to create and strategize. As you let loose of the manager’s role, you’ll feel refreshed and energetic, and you’ll step into focusing ONLY on what you can do to grow the business.

If you can’t get out from behind the “manager’s desk” in your business it may be time to hire an Online Business Manager. Life’s too short to be frustrated and over-stressed in your business.

Visit www.BrendaViolette.com today to grab a complimentary copy of Accelerate Your Growth with an Online Business Manager. Discover 100 plus management tasks you can delegate to your Online Business Manager that will immediately accelerate the growth of your business.

Social Media for Small Businesses

Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses. There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth. There are many theories and strategies on how to effectively use social media for established brands, but the topic social media for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:

60% small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel.
70% small businesses consider content strategy as their primary marketing activity.
52% business owners are using social media as to efficiently address customer engagement.
More than 20% of business owners said that they are making 50% plus profit using social media.

The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.

Social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.

Social Media for small businesses | 10 Tips to effectively use Social Media

Define your Target Audience
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won’t get the desired results.

Set achievable goals
Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user’s disinterest in the product/service. The set goals should be in sync with brand’s core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn’t set a goal to repair maximum shoes in their area.

Choose the right medium
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME’s to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won’t get a plausible response as compared to promotions on Facebook/Instagram.

Promote your core product/services
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting business peripheral products/services, which revolves around their core product/services. Majority of the times, this SME’s doesn’t have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.

Create quality content
Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content. Antagonistically, if a business posts multiple updates which aren’t even relevant to the business’s products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.

Create a content calendar
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calendar. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.

Test and re-test

How Can I Start a Gold Business in Dubai?

When Dubai is mentioned, their gold and diamond collection is one of the first things to come to mind because it is a trend in the emirate. Referred to as the “City of Gold”, the place offers a cheaper cost of gold than most tourists’ home countries. Since Dubai is a popular international vacation destination, the influx of the wealthiest customers can be significantly considered if you want to start a gold business.

Indeed, gold is an investment in Dubai as it drives foreign capital in the country. Unknown to many, it is the most profitable business since the precious metals keep their value, and the demand has been continually Business working every year. While Dubai has historically been a hub for gold traders, they also continuously contribute a significant share in the gold trading business in the UAE. If you are an investor, you should definitely consider setting up a gold trade business in Dubai. If you are not sure how, this article will help you delve deep before the onset of your gold business. With more knowledge and understanding, you can start making a profit out of gold, even in different departments.

Where exactly in Dubai?

There are different authorities and jurisdictions that highly support gold trading licenses in Dubai. Most of them can be found in Mainland and Freezone. Although there are many, there are three jurisdictions that stand out in Dubai where the highest concentration of gold traders can be found.

First on the list would be the Gold Trading License in Dubai’s Department of Economic Development (DED), wherein the heart of the UAE’s gold market is established. This authority is how you incorporate a business in the most famous gold markets in the world, the Gold Souk in Deira. The mainland jurisdiction offers a local license via the DED if an investor opts to form a retail outlet in this area. They can have an opportunity for investors to open up a stall or even a kiosk in Dubai’s most popular tourist areas. Investors must keep in mind that before applying for another commercial license for gold business via the DED, they have to find a local partner who will hold 51 per cent of the shares in the company.

The second choice for setting up a gold trade business in Dubai would be in the Gold and Diamond Park located along Sheikh Zayed Road. If you are an expat wanting to own 100 per cent of the business, this place is perfect for you as it is a free zone company setup. You can own 100% of your company with no taxes and have total resettlement of profit. The Gold and Diamond Park is one of the most famous retailers of gold and jewellery with over 90 stores, 118 purpose-built manufacturing blocks, and 350 offices. It is a convenient spot in Dubai City Center, with convenient access to all areas. You can incorporate a gold business company in this area by getting a license from Jebel Ali Freezone Authority (JAFZA).

The third choice for your gold business in Dubai is through Dubai Multi Commodities Centre (DMCC), another Free Zone Authority. DMCC is famous for its Dubai Gold and Commodities Exchange (DGCX), DMCC Trade flow, and overall gold value chain.

What are the steps?

The next thing you need to know is how you will make your gold business in Dubai happen. Different authorities and jurisdictions require other processes and requirements, so it is not easy to have one. Although the gold and jewellery business is popular in Dubai, the government has created specific regulations. It imposes rigorous checkups on those who bring gold or other precious metals in the emirate to have a safe business environment. To guide you, we have listed some of the essential steps you should do to form a gold business company in Dubai..

Come up with a Trade Name

Before you can obtain a license, part of its statutory requirement is to have a trading name. Having a trading name is a way for the government to know the business activity you will be carrying.

Obtain a Business License

There is no way to start a business in Dubai without having a business license. As mentioned above, you can choose to start your gold business in Dubai with the three different authorities like DED, JAFZA, and DMCC. They all require investors to have their business registered before carrying out their business activity. Unlike JAFZA and DMCC, which is in the Free zone, DED requires a particular requirement of having a local sponsor who will own 51 percent of the shares before he/she can obtain a business license. Usually, getting a license requires some of the primary documents:

Base Tendriling Travel Expenses

As business travel expenses nose upward, companies are realizing that better cost-management techniques can make a difference

US. corporate travel expenses rocketed to more than $143 billion in 1994, according to American Express’ most recent survey on business travel management. Private-sector employers spend an estimated $2,484 per employee on travel and entertainment, a 17 percent increase over the past four years.

Corporate T&E costs, now the third-largest controllable expense behind sales and data-processing costs, are under new scrutiny. Corporations are realizing that even a savings of 1 percent or 2 percent can translate into millions of dollars added to their bottom line.

Savings of that order are sure to get management’s attention, which is a requirement for this type of project. Involvement begins with understanding and evaluating the components of T&E management in order to control and monitor it more effectively.

Hands-on management includes assigning responsibility for travel management, implementing a quality-measurement system for travel services used, and writing and distributing a formal travel policy. Only 64 percent of U.S. corporations have travel policies.

Even with senior management’s support, the road to savings is rocky-only one in three companies has successfully instituted an internal program that will help cut travel expenses, and the myriad aspects of travel are so overwhelming, most companies don’t know where to start. “The industry of travel is based on information,” says Steven R. Schoen, founder and CEO of The Global Group Inc. “Until such time as a passenger actually sets foot on the plane, they’ve [only] been purchasing information.”

If that’s the case, information technology seems a viable place to hammer travel out those elusive, but highly sought-after, savings. “Technological innovations in the business travel industry are allowing firms to realize the potential of automation to control and reduce indirect [travel] costs,” says Roger H. Ballou, president of the Travel Services Group USA of American Express. “In addition, many companies are embarking on quality programs that include sophisticated process improvement and reengineering efforts designed to substantially improve T&E management processes and reduce indirect costs.”

As companies look to technology to make potential savings a reality, they can get very creative about the methods they employ.

The Great Leveler

Centralized reservation systems were long the exclusive domain of travel agents and other industry professionals. But all that changed in November 1992 when a Department of Transportation ruling allowed the general public access to systems such as Apollo and SABRE. Travel-management software, such as TripPower and TravelNet, immediately sprang up, providing corporations insight into where their T&E dollars are being spent.

The software tracks spending trends by interfacing with the corporation’s database and providing access to centralized reservation systems that provide immediate reservation information to airlines, hotels and car rental agencies. These programs also allow users to generate computerized travel reports on cost savings with details on where discounts were obtained, hotel and car usage and patterns of travel between cities. Actual data gives corporations added leverage when negotiating discounts with travel suppliers.

“When you own the information, you don’t have to go back to square one every time you decide to change agencies,” says Mary Savovie Stephens, travel manager for biotech giant Chiron Corp.

Sybase Inc., a client/server software leader with an annual T&E budget of more than $15 million, agrees. “Software gives us unprecedented visibility into how employees are spending their travel dollars and better leverage to negotiate with travel service suppliers,” says Robert Lerner, director of credit and corporate travel services for Sybase Inc. “We have better access to data, faster, in a real-time environment, which is expected to bring us big savings in T&E. Now we have control over our travel information and no longer have to depend exclusively on the agencies and airlines.”

The cost for this privilege depends on the volume of business. One-time purchases of travel-management software can run from under $100 to more than $125,000. Some software providers will accommodate smaller users by selling software piecemeal for $5 to $12 per booked trip, still a significant savings from the $50 industry norm per transaction.

No More Tickets

Paperless travel is catching on faster than the paperless office ever did as both service providers and consumers work together to reduce ticket prices for business travelers. Perhaps the most cutting-edge of the advances is “ticketless” travel, which almost all major airlines are testing.

In the meantime, travel providers and agencies are experimenting with new technologies to enable travelers to book travel services via the Internet, e-mail and unattended ticketing kiosks. Best Western International, Hyatt Hotels and several other major hotel chains market on the Internet. These services reduce the need for paper and offer better service and such peripheral benefits as increased efficiency, improved tracking of travel expenses and trends, and cost reduction.

Strategy 2 for Extraordinary Travel: Have a Well-Designed Plan, Adapted To Your Liking

When you travel in the great trip style, your trip will be independent but well planned. You will be traveling to places that are so remarkable, and seeing things that are so interesting, you will immediately begin to reap the benefits of traveling independently. Before you leave on your trip, you will adapt your trip to your own preferences, interests, style and pace. And you will have the flexibility of altering your timing according to your interests… to pause and fully experience what strikes you.

Traveling anywhere you please using the great trip travel style, either by using a pre-planned trip book of your choice, or by carrying out your own investigation and planning, you will have a complete trip blueprint, based on in-depth research. You will have a good idea of what your options are before you arrive. So you will be able to avoid the frustration of missing out on rich opportunities you really would have liked to experience “if only you had known in time.”

Lack of preparation can add to stress levels on any trip, especially travel a trip to a foreign country like France or Italy, where people speak a different language, and you may have limited access to the internet while you are traveling. Doing some preliminary groundwork before you leave home will make a tremendous difference in how smoothly your trip goes, and how much fun you have along the way.

With a little pre-planning, and by observing a few simple keys to being a more balanced traveler, you will have better experiences and more fun, and be assured of a great trip every time you travel. These keys include:

1. Balance your trip with a range of activities.

2. Maintain a comfortable pace.

3. Avoid traveling with the crowds.

4. Keep your trip relaxed and fun.

5. Adapt your trip to your liking.

Balance Your Trip with a Range of Activities

You will have the best experience if you maintain variety in what you do. Too much of anything can get tiring. More does not necessarily mean “better,” even for activities that are immensely interesting to you.

As an example, two castles a day, for three days in a row, is definitely out of balance. If you attempt this pace, the charm and the magic, the history and the amazement, will be lost. Stop at four per trip! By the time you reach your fifth castle, you will be on “château overload,” dragging yourself through the motions, and thus “wasting” a castle. It will be much better to save some castles for another year, and intersperse other types of activities into your castle days to break things up a bit.

Maintain a Comfortable Pace

Often travelers try to pack in as much as they possibly can, thinking that by doing so they will get more value for their money and have a more enriching experience. While this may seem to make sense intellectually, it can be a recipe for disaster. It’s easy to get so caught up in the excitement of trying to do everything that you end up feeling rushed and exhausted by the overly-aggressive pace you have imposed on yourself. Ultimately, such errors in pacing can make the enjoyment go out of the trip, or even cause you to get sick. And this you do not want, for numerous and obvious reasons.

While you are on your great trip, traveling independently with your trip-in-a-book guide or your own detailed plan, you will be in control of the pace of your trip. When you need more time, take it. When you spot something marvelous, stop and enjoy it. Lounge on the steps outside d’Orsay, listening to the marvelous pianist playing his full-sized piano on the sidewalk. Hang out watching the sidewalk artist beside the Pompidou Center as he completes his chalk drawing masterpiece. If you discover an organ concert in progress in Notre Dame, take the time to listen to it for as long as you like.

When you are out and about, there’s no need to push yourself too hard. Give yourself permission to slow down, to take “power pauses” to recharge your batteries, and to experience things that pop up along the way. Sometimes “less is more.”

Often you will be walking… at your own pace, pausing where you wish. On your strolls through the elegant Tuileries Gardens, with its vibrant colors and striking sculptures, you will reach a large pond surrounded by inviting chairs, where Parisians gather to sit and bask in the sun. And you will have the freedom to find yourself a chair and join them before you climb the hill to stand in awe surrounded by the misty loveliness of Monet’s waterlily murals in l’Orangerie.

Try an Amazing Grand Canyon Tour This Valentine’s Holiday (Feb 14)

It won’t be long until it’s time to celebrate Valentine’s Day. If you’re looking for something fun and exciting to do over the holiday, you should consider taking a tour of the Grand Canyon. You have a lot of options in tours, and you’ll get to choose between a helicopter tour, airplane tour, or bus tour. Just be sure to book your chosen tour as soon as you can because they sell out quickly.

Origination Points

You can book a tour that departs from Tusayan in Arizona tour and from Vegas. The starting city determines how long it will take you to get to the Canyon to start your tour. For example, the flight from Vegas to the South Rim will take an hour or so. The Vegas bus tours take much longer, so if you’re going to tour the South Rim, you’ll be in for a 5.5 hour bus ride to get to the rim and a 2.5 hour ride to get to the West Rim. If you start your bus tour from Phoenix instead, it will take around four hours for you to get to the South Rim.

Touring The West Rim

The helicopter tours are a lot faster than the bus tours. Your chopper can get from Vegas to the West Rim in around 30-45 minutes. In addition to getting an aerial view of the Canyon, the Vegas helicopters fly over Lake Mead and the Hoover Dam when they leave the city, so you get magnificent views of them as well. Helicopter tours are available in different types, for example, you can take an air-only tour that does a flyover of the Canyon, or you can take a landing tour that lets you out on top of the rim or on the bottom. One of the more popular landing tours is the one that takes you to the Canyon floor where a Champagne picnic awaits. It can be a romantic experience and it’s an ideal tour to consider for Valentine’s Day.

Although airplanes can also land at the West Rim, they are not able to land on the Canyon floor. You can still get to the bottom of the Canyon by transferring to a helicopter once you arrive at the West Rim, and if you want to stay on top of the rim, you’ll find plenty to do there too, such as walking on the Skywalk. The Skywalk will give you quite a thrill as well as provide you with the best view at the Canyon. If you and your sweetheart are adventurous, then walking out on the massive glass bridge will create Valentine’s Day memories you’ll never forget.

Touring The South Rim By Helicopter

There are a couple of helicopter flights that tour the South Rim. One flies over to the North Rim and circles back in a flight that takes about a half an hour. The other tour also goes over to the North Rim, but it adds an extra leg that goes to the eastern border of the park, in all, the flight lasts about 50 minutes. Book the longer tour if you can because it flies over about 3/4 of the entire national park, and you’ll get to see a lot of interesting views.

There are airplane tours of the South Rim too, even if you want to start your tour in Vegas. The Vegas tour combines the hour long flight to the South Rim with a 50 minute flyover of the rim that flies along the same route as the 50-minute helicopter tour. The difference between the two air tours is that the airplanes have to fly higher, so the views aren’t quite as good as the views from the helicopters that fly lower. However, one perk of taking an airplane tour is that 19 people can fly on a tour at a time. So if you’re traveling with a big group and everyone wants to go on the tour together, then taking an airplane tour is the way to go.

Motor Coach Tours

Bus tours are ideal if you want to save money because they cost the least. Bus tours take an entire day, so you’ll have a day packed with sightseeing and adventure. You can book a deluxe or basic tour and the taxes and fees are included in the price. You’ll even get a light breakfast and lunch with your tour. You can upgrade your bus tour to include additional adventures whether you go to the South Rim or the West Rim. If you go to the West Rim, you may want to add on a helicopter ride down to the Canyon floor, or tickets to the Skywalk, and if you go to the South Rim, you may want to combine your bus tour with a 50-minute helicopter tour of the rim.

Wrapping Up

These tours are available as basic or deluxe tours. A deluxe tour is a good choice if you want to make your Valentine’s Day experience even more special. The deluxe air tours provide transportation to and from your hotel in a limousine, which adds an element of romance. Plus, you’ll get the best views when you fly on a deluxe helicopter that has panoramic views through massive windows, and the deluxe aircraft are quieter and give you more personal room too.

Advantages of Writing Movie Reviews

Television commercials on new releases are enough to entice millions of movie lovers who run off to the movie theatres to watch those movies. These movie commercials are created to hoodwink the audience. A commercial tends to show that a movie is simply amazing, whereas when a movie buff actually sees it, he finds it to be a complete flop picture. Just by watching these commercials, movie buffs run to theaters and waste their money to watch flop films that do not even stay movie in the theaters for a week. There is one simple way through which movie buffs can actually save their money. They can visit various movie review websites, if they are keen to know about new releases. From these movie review sites, movie buffs come to know people’s opinions about a particular movie. On the basis of the review a movie buff can take his decision (whether to watch it in the theater or categorize it as a flop movie).

Movie review writing has become quite popular these days. With numerous movie review sites out there in the Internet, many people are actually writing genuine and useful film reviews. In fact, many content writing firms are hiring talented copywriters to write genuine and proper film reviews and then, posting these reviews to various movie sites. Apart from E book writing, blog writing and posting, website content writing and article writing, the firms rendering online content writing services, are urging their copywriters to write reviews on the newly released films. Individual movie critics are also writing film reviews. By checking the reviews, people can actually take their decision on watching a movie. A bad review of a newly released movie will definitely deter a person from watching that movie.

Most of the movie review websites are free sites where people can visit and read reviews any time they wish. The user can also register to some of the movie sites. This allows him to write reviews about the films he has watched. After all, others might also be interested to know about the films that you have watched. Registration is very simple procedure. All you need to do is to follow the steps and get your name registered in the particular site.

Horoscope – All About Horoscopes & Astrology

What is the Horoscope?
The horoscope is one of the most pivotal parts of divine science of astrology. Its importance can be judged by the fact that the horoscopes are widely read all across the globe, in all cultures and nations. Most of the newspapers, magazines, webzines and portals etc. give space to the horoscopes due to its staggering demand. The word “horoscope” has various meanings because of its multiple ways of presentations. As per the Vedic astrology, the diagram that represents the positioning of planets in the solar system at the time of birth of a native is considered as a horoscope. However, some people prefer to call it birth-chart, because the common people have this conception that the predictions based on zodiac signs are called horoscope.

Are horoscopes true?
Many people think that horoscopes are not astrologically Horoscope correct, because there are only twelve zodiac signs that represent vast number of population living on earth and it is nearly astrologically impossible to predict accurately about all of them just through twelve signs. Logically it sounds true and there is undoubtedly no way to accurately predict on individual level through the zodiac horoscopes. But in general, if an experienced astrologer predicts on the basis of astrology principles about the possible course of life regarding a zodiac sign, it roughly holds true for most of the people. Though, in no way, it can be said literally true. Nonetheless, it is quite accurate generalization and holds true from wider perspective.

Love Horoscope and its accuracy
Love horoscope has become very popular and people take it quite seriously too. The science of astrology gives certain indications about every zodiac sign and tells how the course of natives’ love life going to be. These indications, if understood properly, can transform one’s love life and set him on the path of happiness and satisfaction. Love horoscope can be extremely important for those individuals, who are currently going through the rough patch in their love and sex life. I have seen many people, who succeeded in transforming their love life through love horoscope.

Daily Horoscope
Daily horoscope is an extremely effective astrological tool that can radically change your day. If one knows how his day going to be, where he can be successful, what to avoid during the day and who can prove helpful that day, he can reap great benefits and turn his day into a wonderful experience full of joy and happiness. However, most of the daily horoscopes available on Internet are not astrologically that accurate and, therefore, are not much effective. These sort of daily horoscopes not misguide people, but also waste their precious time and energy in unworthy things they suggest. So, it is necessary to find a daily horoscope that is written on the scientific principles of astrology.

Vedic astrology horoscope and other horoscopes
Various sorts of horoscopes are available these days, some are based on Vedic astrology or Chinese astrology, and others depend on Tarot, Ramal and many other methods of astrology. Every branch of astrology has some unique features and, hence, can help you gain an edge in certain sphere of your life. The only issue remains is the authenticity of such horoscopes. If these horoscopes are prepared by expert astrologers of that particular branch, there is no doubt that you would get something useful out of it.

Career Horoscope
In today’s modern world, career has taken the center stage for most of the people. However, it is evident that many of us are not happy and satisfied with our career, either with the pace of growth or with the kind of work we are doing and it not only hampers our efficiency, but also mars our entire life. Astrology gives such techniques that can turn the wheel of native’s career 180 degrees and help him/her gain work satisfaction along with wealth and recognition. Career horoscope gives one the insight to take everyday decisions that paves royal path of unceasing progress in one’s profession.

Free Online Horoscope
Online horoscopes are not only equally authentic as that of handmade horoscopes, but sometimes even better as they provide many new features that cannot be found in latter. This is just a widespread misconception that online horoscopes are not mathematically correct. There are ample websites that provide online horoscope. But most of these websites do not assure the quality and astrological precision on the part of their prediction. Also, nearly all of these online horoscopes are paid and ask for money to provide complete horoscope. However, there are some website where you can get your birth-chart without paying any money e.g. “Free Online Horoscope”.

Booming: Television News Channels in India

News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.
As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International news satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar.

Copyright © All rights reserved.Akisa by Sensational Theme